Nintendo Forces Us To Do Things Differently, Says EA

By   /   Jan 18, 2017
EA on Partnership with Nintendo

EA is one of the prominent third party publishing partners with Nintendo for the upcoming Nintendo Switch. EA will be bringing its FIFA franchise to the console with a game tailored made for the hybrid console. Now the publisher has explained why it has partnered with NItnendo for Nintendo Switch.

Also See: Nintendo Switch “Unlikely to Attract Much” Third-Party Support Beyond the First Year: Patcher

Speaking with IGN, EA executive vice president Patrick Soderlund said that he likes the way Nintendo approaches its projects and without taking risks there can be no success and that is exactly what Nintendo is doing.

What I like about Nintendo is that they come to the table with a slightly different approach. They’ve done that in the past to great success, and sometimes not so much, but I think unless you’re willing to think about something unconventional, it’s going to be hard to break ground.

He added that Nintendo “forces us to think differently” and Nintendo Switch being a home and partable system “challenges conventions”.

He also explained why EA is bringing FIFA to Nintendo Switch. According to Soderlund, FIFA is one of the biggest brands for EA and they want their game to reach a wider audience.

It’s the brand that spans across the most markets. It’s the brand that spans the biggest age demographic. It’s a mass market proposition. It’s a game a lot of people want to play.

He also teased that EA could bring other titles to the hybrid console saying FIFA for Nintendo Switch is to show that EA will be getting there.

We are not announcing anything [else] yet, but you can expect us to be there once the platform launches and takes off.

Nintendo Switch will be available on March 3rd, 2017 and will be priced at $299.99 in the US.

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