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Riot Games Unconcerned With Mass Market Appeal for Upcoming Titles
It’s been over seven years since League of Legends was officially released. During this time, we’ve seen Riot Games grow from a small group of ambitious developers to one of the most sought out companies to work for in the world. With the tremendous success of League of Legends, it’s about time that the developer focused on bringing out new projects.
In the latest episode of “Ask Riot,” studio co-founder Marc “Tryndamere” Merrill tackled the question of where Riot Games and League of Legends will be in the next decade or so.
Merrill pointed out that the company isn’t driven by external business goals. Riot Games is not interested in meeting revenue thresholds or being bound to release a specific number of games. Rather, the company is passionate about creating meaningful experiences.
It’s not a hidden secret that Riot Games never expected League of Legends to be this popular. The initial goal was to only cater to a separate niche of players. The studio intends to take up the same concept for its upcoming games.
“Beyond League, we aspire to deliver a handful of other games that we hope players love,” said Merrill. “Just like with League of Legends, we’re less concerned about mass market appeal and are more interested in deeply serving the audience the game is trying to delight.”
The co-founder didn’t drop any hints to the new projects, stating that at this point Riot Games has nothing more to say. Hopefully, the studio isn’t working on another cooperative tabletop campaign such as Mechs vs. Minions.
Regarding League of Legends, Merrill and his team are committed to keep improving the free-to-play game and help evolve its competitive side. Riot Games hopes to see League of Legends continue as a global sport for generations to come. That’s a daunting task but considering the monstrous user-base, not impossible.