ASA Clears Hello Games From Allegation That No Man’s Sky Steam Page Mislead Consumers

By   /   Nov 30, 2016
No Man's Sky

Hello Games was under investigation by Advertising Standards Authority for falsely advertising No Man’s Sky. However, ASA has cleared Hello Games from all allegations and has ruled that No Man’s Sky’s controversial Steam page did not mislead consumers.

The ASA’s ruling is based on the assertion that No Man’s Sky is a procedurally generated game and no single gameplay experience is similar to another.

The summary description of the game made clear that it was procedurally generated, that the game universe was essentially infinite, and that the core premise was exploration.

As such, we considered consumers would understand the images and videos to be representative of the type of content they would encounter during gameplay, but would not generally expect to see those specific creatures, landscapes, battles, and structures.

Recently, Hello Games released No Man’s Sky Foundation Update. The main focus of the update is the base building. Players can now create their own base by finding an uninhabited building. Players will be able to recruit alien lifeforms for new technologies.

No Man’s Sky Foundation Update also brings new game modes, gameplay changes, UI changes, freighters and a slew of new content.

Hello Games has announced that No Man’s Sky Foundation Update will be building the foundation for the things to come. The studio has also announced that No Man’s Sky Foundation Update is first of the many free updates.

Soon after the launch of the update No Man’s Sky player base got a decent push. According to the stats, No Man’s Sky player base peaked at over 8000, an upward move from less than a hundred. This is the biggest jump since early September.

No Man’s Sky is a first-person space exploration game developed by Hello Games for PC and PlayStation 4.

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