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New Survey On DLC and Microtransactions Shows Gamers’ Feelings
A new survey conducted by the NPD Group, a market research company, has delved into the feelings of gamers about the DLC and microtransactions system, and how it affects gamers and what they buy. The survey was conducted among people that had bought DLC and Microtransactions in order to gauge their feelings on their purchases.
According to the survey, which covered everything from smartphones to consoles to PC platforms, around twenty-eight percent of surveyed Americans (men and women aged 13-54) have purchased extra content. However, among that twenty-eight percent, people are more likely to buy microtransactions rather than DLC.
This is likely because microtransactions are less of an expense than a full-on DLC pack, which can run anywhere from ten to thirty dollars depending on the amount of content that came with it.
Many people in the DLC and microtransactions survey actually had rather negative opinions on both, however. Nearly half of those surveyed said that they didn’t buy microtransactions due to being unwilling to spend money on them.
Forty-eight percent also said that they did not believe that microtransactions were worth the money, and sixteen percent said that DLC should have been included with the game from the beginning instead of being sold as a separate product.
This last complaint is a common one among many gamers, especially if they’re fans of games that end up having a large amount of DLC added onto them. DLC and microtransactions have evolved into some of the most divisive areas of the gaming market, as many companies will attempt to abuse microtransactions in order to get money.
One especially infamous case of this was in EA’s “sequel” to the original Dungeon Keeper game. In that game, while players were building their dungeon, mining even a single square would normally take around twelve hours, but could be completed instantly through the game’s gem currency, which you had to buy with real money. The outcry from this was enormous.
While the model will likely continue, hopefully eventually companies and developers will start to tone the amount of DLC down.