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THQ Returning As THQ Nordic After Acquisition By Nordic Games
The one dead publisher, THQ, is now making a comeback after having been acquired by Nordic Games and rebranded as THQ Nordic. Nordic originally acquired the rights to THQ a few years ago and since then has been deciding what to do with the purchase up until now.
Back in 2013, THQ went bankrupt and a lot of its popular IPs like Warhammer 40,000, Saints Row, WWE franchise and Red Faction games were sold to various different developers and publishers. Nordic Games acquired the trademark to THQ back in 2014 having also acquired the highly popular Dark Siders and Red Faction franchises from them.
Nordic’s CEO Lars Wingefors said in the press release announcing the rebranding:
With this rebrand we are entering the next phase in our company’s evolution. As of now we have 23 game projects in development, 13 thereof have not yet been publicly announced, but are sure to be in the next months. Needless to say, the majority of these projects are based on former THQ owned IPs and franchises.
According to him, despite having made a name for themselves since 2008 by acquiring 16 different IPs and producing multiple successful games, they felt that linking up with the THQ brand would give them an even bigger recognition due to the name value attached with THQ even after so many years of its closure.
Given THQ’s massive presence in the game development market for more than 2 decades, it was sad for everyone to see the company go away. Thankfully, the Austrian based Nordic Games which had been in the industry since 1993 but was still a relatively small name, saw a great opportunity to acquire the rights and now today, we are seeing the return of one of our beloved publishers out there.
Hopefully, THQ Nordic will have a presence at Gamescom 2016 set to begin next week and will be showcasing some of their new projects.