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Mojang Banned Advertising In Minecraft Through A New Update
Mojang has revised its commercial usage guidelines, which relates to promotions within Minecraft and will only affect advertising companies. In simple words Mojang banned advertising in Minecraft, from now on companies will no longer be permitted to advertise their products in Minecraft.
The announcement was made by Mojang on their official website, and outlined what advertising companies can’t do.
- Build a Minecraft mod or server that promotes unrelated products in playable form; e.g., if you are a restaurant chain, you can’t market your restaurant by releasing a mod that includes your restaurant built out of Minecraft blocks.
- Build a Minecraft map or mod that markets a movie or TV show; e.g., if you’re a movie studio, you can’t make a map that uses Minecraft blocks to build out the fictional world of the movie or its characters, and you can’t make an official movie trailer out of gameplay footage from that map or mod.
- It’s worth mentioning that fans of a particular restaurant, movie, or some other thing are still free to build things in Minecraft that represent or celebrate it so long as the goal or focus is not to promote or sell that stuff. The new rules only apply to companies or organisations that are using Minecraft to sell their products or promote their causes.
In the post Mojang clearly stated that these guidelines will not affect any regular player, they want the community to make money using their creativity. The reason that Mojang banned advertising in Minecraft, is that the studio not happy when purpose of Minecraft mod or server is advertising.
We want to empower our community to make money from their creativity, but we’re not happy when the selling of an unrelated product becomes the purpose of a Minecraft mod or server. That doesn’t feel right, or more importantly, fun. The new rules are an attempt to stop these things from happening.
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