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Microsoft Didn’t Want a Black Female on Fable II Cover
Racism and discrimination have always been a cancerous element that we have been fighting against for a long time. In that fight, big corporate names have also joined hands, portraying a positive side of their respective industries. However, what happened with Fable II cover at Microsoft is going to make you feel gross.
Apparently, the Redmond giant was completely averse to the idea of putting up a black female character on the cover of the game because they said they know it doesn’t sell.
“You can’t have a black person on the cover and you can’t have a woman [either],” they said to John McCormack, the ex-art director of Lionhead Studios.
McCormack opened up about the whole ordeal while discussing how he wanted to make a point with the Fable II cover that people can be whatever hero they want, but was shut down by Microsoft’s marketing department in an argument that ended up in a quarrel.
They were going, you can’t have a black person on the cover, and you can’t have a woman. And you want a black woman. And I was like, yes, I do, because it’s about be whatever hero you want. No. It’s a white guy. That’s just the way it is. We know what sells and that’s fucking it. Stop the arguing. I was like, fuck you! That was a huge fight.
Saying that “Princess and the Frog” was the most unsuccessful Disney film and alleging that it was for the same reason, the Microsoft team acted like “the usual white guy with a sword on the front,” he says.
Not only that, apparently the Microsoft marketing department had its head up in the skies all the time and totally missed the point of the game even apart from the issue about the black girl on the game’s cover that McCormack wanted. Here’s how:
[T]hey were going, what are you making? An RPG? Right, dragons and shit. And that was their advert,” McCormack said. “And we were like, no, ours is a Monty Python-esque comedy. And they went, look, we know how to market RPGs. And they opened the RPG marketing drawer and pulled out a picture of a dragon that wasn’t even in the game and went there you go. That’s your market. The market for that game is your average Dungeons & Dragons fare. And we were like, this game’s totally different.
Well, Fable II is done and dusted, so is Lionhead Studios but if that kind of mentality is there at the core of a company like them, no wonder why we can’t get rid of racism and discrimination.