Uncharted 4 Marketing Campaign is the Largest Software Investment by Sony

By   /   Apr 28, 2016
Uncharted 4 Marketing Campaign

Uncharted 4 not only is the biggest release for PlayStation 4 this year but it is PlayStation’s largest ever software investment. Uncharted 4 marketing campaign and investment is the largest ever for a PlayStation game.

Sony is spending millions on digital and print media, TV adverts “innovative” in-store marketing where you’ll see Drake “swinging from a real rope.”

PlayStation’s “biggest ever array of innovative POS (point of sale)” is going to release on stores post Uncharted 4 launch.

uncharted 4 (1)

You can expect “pallets with Nathan swinging from a real rope; treasure chest cubes, stand out FSDUs (free standing display units), window vinyls and more”

Some would say Sony might be trying to make up for how badly it marketing Until Dawn but who cares? Uncharted 4 is going to be everywhere before and after its release. There are those who have stolen copies in transit and forced Sony to seek help from local authorities.

Hype for this game is insane and it may very well be one of the biggest PlayStation releases this gen.

After a couple of delays, Uncharted 4 will finally hit storefront on May 10. Amazon leaked copies early in the UK, which we think was due to its negligence to update its system after Uncharted 4’s April 27 delay. Reports are coming in from the Middle East as well where Uncharted 4 copies were spotted.

Sony and Naughty Dog have issued a warning, saying that fans should watch out for spoilers as many copies are already in the wild. We may see gameplay video, Twitch Streams etc that will spoil your game.

Also, once the game is out players will have to download a 5GB patch. Head over here for more details on that.

Source: MCV 876

Featured Videos

Hot Right Now


The AMD Ryzen CPU Hits The Right Marks, Just Needs Right Price

The AMD Ryzen CPU was demoed recently and what a demo it was. AMD showed that the upcoming AMD...

by   /   Dec 15, 2016
Death Stranding leak

New Death Stranding Leak Revealed The Name Of Norman Reedus’ Character

Hideo Kojima rocked the internet with the reveal of Death Stranding trailer at The Game Awards...

by   /   Dec 15, 2016
Video Game Remasters

Untold Stories of Video Game Remasters – the Good, Bad, and Ugly

In today’s video, we discuss something subjective – are video game remasters good or bad? And...

by   /   Sep 9, 2016
Video Game Villains

Top 10 Invincible Video Game Villains Who Just Won’t Die, No Matter What

We all are accustomed with video game villains and the story usually concludes with the fall of...

by   /   Aug 18, 2016
Panasonic 3DO

Top-10 Retro Consoles You Never Knew Existed

Video gaming has come a long way! While we are well-acquainted with the likes of Xbox Scorpio and...

by   /   Aug 17, 2016
Load More