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Dying Light Piracy Couldn’t Stop It From Selling 7 Million Copies
Over 10 million players across the globe played Techland’s Dying Light, a post apocalyptic zombie game with parkour style gameplay, similar to Mirror’s Edge. It sold around 7 million copies and according to an estimated, 3 million copies were pirated.
Techland’s CEO Pawel Marchewka recently spoke in an interview and said that even though the game is a major hit in their eyes, 3 million pirated copies are out there.
With this new version we’re hoping that people will come to the legal version. We have finances for the next project, so it’s fine, they still enjoy the game.
The most important thing is that the game is very popular. I can honestly say we are happy with the results, also with the number of players and the general perception of the game. It’s one of those times I can say it’s been a great success and I think we made a lot of good decisions.
Techland would be happy to see that the game is doing so well. However, those 3 million pirated copies would definitely hurt. The good news is that those 7 million copies were sold prior to the release of The Following. Developers are hoping that more players would choose to play the game legally now that The Following Enhanced Edition is offering more content for less.
It is amazing to see Dying Light piracy couldn’t stop it from selling so many copies. Piracy is a major issue but there is good news for developers as 3DM, the biggest chinese hacking group, announced a hiatus. One of the reasons was Denuvo encryption technology.
It was used in Rise of the Tomb Raider, Just Cause 3 and other games and has proven to be pretty successful against cracking attempts.
We’ll have to see if 3DM stepping down makes any difference at all, or will someone else takes its place.