Are Most Videogames Disappointing Due to Marketing Hype and Expectations?
Just as the videogames industry got furnished with newer technology, three things that have increased drastically are the expectations that gamers have in their minds for upcoming titles, the hype that developers create for their games before releasing them, and most importantly, disappointments.
When Ubisoft was marketing for Assassin’s Creed Unity they made it look like the best game in the series ever, what they missed out on were the utterly bizarre glitches that it was filled with when the game actually released.
Even Batman Arkham Knight, despite staying true to the promise of being a good title at its core, got the PC users scratching their heads for a good long while. The list goes on, and we don’t need to mention the dozens of games that were promoted to be amazing but turned out to be mediocre for one reason or another.
While we agree that it is the development studios that are the culprits here, we, the gaming community are also to blame. Ever since the latest generation of consoles came out, people have envisioned a revolution in the game making industry.
While that revolutionary change is on its way, it is not there yet. Fans who love a franchise expect a lot from the upcoming installments and think that maybe with the advancement from PS3 and Xbox 360 to PS4 and Xbox One, we are going to get mind-boggling results.
We start to expect too much and that strains the developers too, who have to pack considerable amount of content in one game that should sell for $60. There is a limit to the expectations that they can meet when on budget right?
Anyhow, it is primarily a mix of overly hyped marketing campaigns and overblown fan expectations that result in the overall disappointments that we have had in the past couple of years.
No doubt there have been some really awesome releases like The Witcher 3, Fallout 4, GTA 5 and so on, but the number of AAA titles that disappointed us has been even greater.
Evolve, Battlefield Hardline, Titanfall, Watch Dogs, Destiny, The Crew, The Order: 1886, AC Unity, COD Ghosts and numerous others were hyped much more than what they actually gave to the community.
Some might disagree with that at least in the case of Destiny but we have to agree the new model used by Bungie certainly gave a lot less content to the fans in the initial $60 they paid – no one was expecting that.
On the flipside, it is also a fact that many other games (even some from the ones listed above) did have a lot to present to the audience and have a lot of fans who love them. Star Wars Battlefront, for example, has tons of people who are loving the title although so many of the returning fans have complained against a lack of depth as well as content.
What adds fuel to the fire is our pumped up community; no matter how hard a developer works on their videogames, there are bound to be a couple of things that someone in the community doesn’t like. For every game, there are critics who didn’t like it due to their personal preferences. It is not possible to keep everyone happy.
While we urge the developers to cut down on marketing that almost touches falsified propaganda in terms of cinematic trailers and big claims, gamers also need to put a reality check on their expectations.
We are growing exponentially in the field of game development technology, platforms and more, but it will take some time before everything we see in our videogames becomes visually surreal as well as perfect in terms of gameplay experience.