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Ubisoft Won’t Let EA Trademark “Ghost”
Ubisoft has going to face with EA for a trademark for “Ghost” and it doing everything it can to stop FIFA creator from getting it.
EA wants the word “Ghost” in relation to video games but since Ubisoft has been using “Ghost Recon” for over a decade, the company doesn’t want EA to have such a trademark, as it may cause confusion. EA own Ghost Games, so this trademark is related to that.
Ubisoft also believes that consumers may be deceived and defrauded.
Consumers are likely to believe, mistakenly, that the goods and services Applicant [EA] offers under Applicant’s Mark are provided, sponsored, endorsed, or approved by Opposers [Ubisoft], or are in some way affiliated, connected, or associated with Opposers.
The company has filed a complaint to USPTO in an attempt to stop EA from getting the trademark. You can read each and every objection Ubisoft has in a very lengthy document.
EA will have to respond till March 9 to Ubi’s document.
Currently Ubi is working on Ghost Recon Wild Lands for PlayStation 4, Xbox One and PC. It looks like Ubisoft doesn’t want any confusion while they are in the middle of making the biggest Ghost Recon game to date. Of course, Ubisoft will fight back and come with a counter-document. It will be interesting to see what EA has to say.
We’ll keep you updated!
Do you think EA getting the trademark will cause any sort of confusion?