Sony’s Attempt to Trademark Let’s Play Gets Second Rejection
A couple of weeks ago news was circulating that Sony Computer Entertainment was trying to register a rather surprising term as a trademark i.e. Let’s Play. The news itself got a lot of gamers pissed for obvious reasons but it was soon followed by word that the USPTO had rejected their trademark filing.
Now, it appears that the company has received a second “far more lethal” rejection.
The McArthur Law Firm claims that the reports everyone read about two weeks ago were largely “misreported” because this time the company has received a true rejection that will (most probably) estop them from applying for the controversial trademark again in the future:
The previous “rejection,” widely misreported a few weeks ago, was in reality just a minor nuisance to Sony. This rejection is far more lethal to Sony’s trademark application. To support its rejection, the USPTO’s evidence consisted entirely of the first two sources included in our Letter of Protest: the Wikipedia page for Let’s Play and the /r/letsplay subreddit.
The firm in question boasts that they filed a Letter of Protest with the United States Patent and Trademark Office and that the evidences provided in their letter were used by the trademarks office to explain why the term was generic and gaming industry, something that was descriptive of video game streaming in general.
Check out the image below to read the reasons cited by the USPTO against the application that Sony had made.
Let’s hope that the term Let’s Play manages to avoid being monopolized because we seriously use it way too much to start worrying about trademark violations and related issues.