EA Will Be Running EA Play Instead of Going to E3 This Year

By   /   Jan 27, 2016
Electronic Arts EA

As we move into 2016 one of the most important thing is the announcement of new games. While E3 normally is where we’d see EA make their big announcements it looks like they will be holding their own show called EA Play.

Electronic Arts revealed this today, and also named the dates for which their shows will be running. This will be at the same time as the E3 event. Their own event will run in LA from June 12-14 at Club Nokia @ LA Live and in London June 12 at The Mermaid.

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From what EA have revealed, the press conference will run as usual. This year it will be on June 12, 1PM PT/9PM BST. Hopefully this won’t clash with any of the major conferences that E3 will be running. People who can’t attend the events in Los Angeles or London will also be able to watch the event online.

With EA Play, the company say they are putting their players first:

“Our players are the driving force behind everything we do. So this summer, we’re opening up our world to you with unique new live events in Los Angeles and London. We’ll bring the new games, we’ll bring the demos, we’ll bring the competition…and you get to go hands-on. Or join us online and immerse yourself to experience some of our biggest games of the year. Let’s live to play together.”

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Moving from E3 to their own event is a bold move, and a surprising one if they are doing it for their “players” as most gamers will be focused on what is revealed at E3. We’ll have to see how the events work together and how it will all work. It is worth noting that other companies such as Nintendo don’t hold press conferences at E3 and seem to do just fine, so the same may work for EA too.

Is Electronic Arts moving to their own event a smart move? Let us know your thoughts in the comments section below.