HoloLens Beat Oculus Rift, PSVR & HTC Vive in Popularity

By   /   Jan 25, 2016
Oculus Rift - Hololens

The greatest source of information we have these days is the internet, and it is this mega platform that makes or breaks everything around us ranging from new products to revolutions. However, we are only talking about the most popular augmented reality device i.e. Microsoft HoloLens and the most popular virtual reality devices i.e. Oculus Rift, HTC Vive and PSVR.

According to renowned web analytics, data mining and business intelligence company SimilarWeb, the greatest number of searches originated for Microsoft’s head-mounted augmented reality gadget and not Facebook’s Rift.

This would come as a surprise to many since it was also reported that despite the deliberately misguided pricing of the headset, the company was one of the most influential in and around CES 2016. However, SimilarWeb’s director of digital insights, Moshe Alexenberg, reveals that the traffic generated by their official website for HoloLens was twice as much as what Oculus Rift got:

In terms of search, from January to December 2015 HoloLens related search terms accounted for 0.67% of Microsoft’s worldwide search traffic, meaning 29.6 million visits to Microsoft.com came from people looking for HoloLens.

This compares to a 15.9 million search visits that the official website of Oculus received. The searches that official sources of HTC Vive generated were merely 70,000 although they made up for about 50 percent of the search queries that led to their website. PSVR and Samsung Gear both followed in line with HTC Vive.

So although Microsoft HoloLens is taking the lead here, it is still an augmented reality product which still leaves us with Oculus Rift, HTC Vive and PSVR, all three of whom are VR products that are apparently being led by Facebook’s Rift at least in terms of online searches being led to their official sources.