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Xbox Expect Scalebound to Have a Broad Appeal
As we move into 2016 some big games are heading towards release, one of these being Scalebound. Although a game by Hideki Kamiya, Xbox believe that it will still have a broader appeal than some of his other Platinum Games releases.
Speaking to DualShockers, Microsoft marketing executive Aaron Greenberg discussed many challenges coming to the company, one of them being Scalebound. Speaking on the game, and the notoriety of Platinum Games he seemed confident that plenty of fans will accept his vision:
“It’s another gift for us. If you think about what Kamiya-san has created, and his history of just creating incredibly unique games, that are such high quality and that are loved by core gamers… To be able to have him making a new IP exclusive for us and a big title, I think it’s something we’re really excited about.
I mean, for us, we think of it as an action RPG game, and we think it will both appeal to fans of the games that Platinum has made, but at the same time, I think it will be a game that will have a broader appeal to folks that maybe haven’t played their games before. So we’re excited to be able to introduce that to a broader audience as well.”
When asked if the game will push the Xbox One in Japan and other Asian countries he said:
“We’re planning to market the game everywhere. You’re right, the game is made in Japan, and we’d love to see the title do well there. I think we’ve got a very loyal fanbase across all of Asia. We did multiple fanfest events for fans in Asia this summer, and the response and turnout there was just amazing. Whether you’re in Asia or in Asia Pacific, or in Australia, New Zealand, or Canadian or down in Brazil, I think we know it’s a great game, and that’s what gamers really love. I think this is gonna be a title that will appeal globally, no matter where it’s made.”
It will be interesting to see how well Scalebound can do in the Asian regions, especially as the Xbox One has struggled to sell in those countries. It is doubtful though that Scalebound will change that anytime soon.
Are you looking forward to playing Scalebound? Let us know your thoughts below.