Ubisoft Sales Cut by Half! Much More Expected in Second Half
Recently reported biannual financial results of Ubisoft don’t show a very positive picture because their sales have dropped by about 57 percent in comparison to last year.
Total revenue earned by the company was €207.3 million ($225.11 million) for the six months as compared to €484.2 million ($525.8 million) which was recorded last year.
The cofounder and chief executive officer of Ubisoft, Yves Guillemot, however, promises that the sales are going to go much higher in the second half. They are expecting about 80 percent of the annual revenue to be generated in the next six months, this is primarily because their major releases are yet to come:
The quality of our back catalog and the growing digitization of our business enabled us to deliver a solid performance in the first half of the year, even though — as planned — we did not release any major titles during the period. The fact that more than 80 percent of our annual sales are expected to be generated in the second half of the year mechanically weighed on our earnings for the first six months.
coming back to the comparative loss of sales, it should also be kept in mind that in the first six months of 2014 Ubisoft had released Watch Dogs – which sold about nine million copies.
We are pretty sure they are going to make up for the losses with titles like Assassins’s Creed: Syndicate, Just Dance 2016, Tom Clancy’s Rainbow Six Siege, and Far Cry Primal.