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Activision Spends $5.9 Billion to Acquire Candy Crush Maker King Digital
Activision Blizzard has acquired Candy Crush maker, King. This acquisition means that three of the biggest gaming brands – Call of Duty, World of Warcraft and Candy Crush – are now under the same company.
Activision has spent a significant amount of money to acquire King. According to specifics of the deal, Activision spent $5.9 billion to finalize the acquisition.
Recently we have seen massive acquisitions from companies like Facebook, Microsoft and now Activision. Such deals are an attempt to diversify and look for revenue generating opportunities in other markets. Facebook bought Oculus Rift recently for $2 billion, meanwhile, Microsoft bought Mojang (the creator of MineCraft).
MineCraft is a highly popular game on both consoles, PC and mobile platforms.
Many companies are looking towards mobile platforms and feel that there is money to be made from this behemoth of a market. Konami is one example, who is reportedly cutting back on AAA game development in favor of mobile content.
The latest acquisition from Activision means that the company has not only bought King, but Activision now has access to the massive active user base of games such as Candy Crush, Farm Heroes Saga and many more.
Activision Blizzard chief executive officer Bobby Kotick said:
The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment.With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before.
Let’s see what Activision does with King.