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Paris Games Week: This is What Sony Did to a Metro Station
Sony Computer Entertainment France was really active in marketing their brand everywhere around Paris Games Week. They went over the top this time by buying every possible ad space at the Porte de Versailles Metro station in Paris.
The result was exactly what you would expect it to be; banners of Sony, PS4 and their games plastered all over the metro station making it turn blue in every corner.
Paris Games Week might have ended yesterday i.e. November 1, 2015 but there is no denying the fact that extensive marketing like this one does leave a lasting mark on the audience.
Check out the video above to see how the Porte de Versailles Metro station looked like during Paris Games Week.