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New eSports Division of Activision to be Led by Ex-ESPN CEO, MLG Co-Founder
Activision has recently launched a new eSports Division and it looks like they are pulling some major strings to build up the team that is going to run it. The company has announced that they are hiring vets from ESPN and MLG for the top posts.
Steve Bornstein, who is the ex-chief executive officer for ESPN who also headed NFL network at his time with them. Now, he will be taking control of the post of chairman at the eSports division; he adds that this is going to rival the conventional sporting industry:
I believe eSports will rival the biggest traditional sports leagues in terms of future opportunities. Between advertising, ticket sales, licensing, sponsorships and merchandising, there are tremendous growth areas for this nascent industry.
Also, Mike Sepso the Major League Gaming co-founder, will be joining Activision’s eSports division as the senior vice president; he is pretty “confident that the company’s industry-leading content will capture the many opportunities we have to entertain and celebrate our players.”
Such active involvement of Activision in the eSports industry means they are most probably going to become one of the biggest players in the competitive gaming market.
We are expecting major announcements from their eSports division soon.