Electronic Arts Looking to Build Plenty of Big New IPs in the Future

By   /   Oct 15, 2015

Electronic Arts have a lot of idea for games in the pipeline, and has them in development around the world. Taking inspiration from games like Grand Theft Auto and Assassin’s Creed they are looking to expand their portfolio.

When talking to IGN Patrick Soderlund, Executive Vice President of EA Studios revealed where they are getting inspiration for future projects:

“If you look at the biggest segment in our industry, which is action, we don’t have a lot,” Soderlund told IGN. “EA is not known to make gigantic action games like Assassin’s Creed or Batman or GTA or those types of games that are really big. The strategic direction that we put in motion is to expand our portfolio more into that segment, to see what can we bring to gamers that maybe hasn’t been done before.”

When asked about how plans like this are accomplished he said:

“you need a leadership and people that have done this in the best and they’ve done it successfully in the past. That, coupled with a large ambition to invest in new IP. We want to. We’re building a lot of new IPs today but we want to invest more money into new IP.”

Motive Studio which is run by Jade Raymond is working on a project that fits the strategy mentioned above. An unnamed Star Wars game which is led by ex-Naughty Dog Director Amy Hennig, he had this to say about the company and Raymond’s leadership:

“[Jade Raymond] wanted to try something different,” Soderlund said. “She wanted to build action games and we were going in that direction…. It kind of came together, and that’s why we did it.”

All this sounds very interesting, especially the Star Wars game. Can EA contend with a game like Grand Theft Auto though? We’ll have to see what games they produce in the next few years.

What are your thoughts on Patrick Soderlund’s comments? Let us know your thoughts below.

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