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CD Projekt Red Breaks Down The Witcher 3 Development and Marketing Budget
During company’s financial briefing, CD Projekt Red CEO Adam Kicinski revealed that it costed about 306 million polish zlotys [around $81] in order to develop and market The Witcher 3: Wild Hunt.
Kicinski explained that The Witcher 3: Wild Hunt was developed in over three and a half years by a team that knows how to ‘develop games efficiently’.
The core development team comprised of 240 people from 18 nationalities with majority of them being Polish. Ona global scale, about 1,500 persons were involved in developing the game at different points.
Kicinski also said that a chunk of budget went to localization since there are 15 different language versions of The Witcher 3: Wild Hunt; 7 versions with full dubbing.
Speaking of marketing, Kicinski said that the company decided to run ‘around 40 marketing campaigns in parallel’ which proved a ‘daunting task’ while running those campaigns alongside a global campaign.
Despite all these expenses, Kicinski believes that it was all a good investment since The Witcher 3: Wild Hunt sold over 6 million copies in the first six weeks of its release which I hope is going to increase since the game is so darn good!
The Witcher 3: Wild Hunt is now available on PC, Playstation 4, and Xbox One.