Fallout Shelter Has Already Made Over $5 Million in Revenue

By   /   Jul 16, 2015
Fallout Shelter

Fallout Shelter may be free-to-play, and Bethesda do make it clear that the game can be played without spending any money, but that doesn’t stop it from making $5.1 million in just two weeks.

This is telling of the free-to-play model, but it also shows a lot about the popularity of mobile gaming too, with the ability to not only target the gamers looking forward to Fallout 4, but also tap into the powerful casual gamer market the money is there if the game is designed right.

While Fallout Shelter is free and as Bethesda claim no money needs to be put into it at all, the incentive is there still to put real-life money into the purchase of lunchboxes. These lunchboxes when opened give the player bottlecaps to use, high-end weapons, armour, and unique dwellers.

This is obviously where the $5.1 million has been made, and while we could take a cynical view of this, really there isn’t anything negative at all to what Bethesda has managed to do.

The fact is free-to-play works best when the player can put their money in, but have a choice. If they do not want to pay then they won’t suffer as a result, but if they choose to then it brings more enjoyment. Too many games don’t find the balance right for this, or aren’t even designed with this in mind.

Fallout Shelter arguably has been a success because it doesn’t make the player feel like they have to put the money in, they have the choice. When the game also comes out for Android devices I’m sure more money will make its way to Bethesda, while the players are also left happy in their investment.

What are your thoughts on Bethesda’s profits from Fallout Shelter? Have you paid into the game? Let us know your thoughts below.

Featured Videos

Hot Right Now


The AMD Ryzen CPU Hits The Right Marks, Just Needs Right Price

The AMD Ryzen CPU was demoed recently and what a demo it was. AMD showed that the upcoming AMD...

by   /   Dec 15, 2016
Death Stranding leak

New Death Stranding Leak Revealed The Name Of Norman Reedus’ Character

Hideo Kojima rocked the internet with the reveal of Death Stranding trailer at The Game Awards...

by   /   Dec 15, 2016
Video Game Remasters

Untold Stories of Video Game Remasters – the Good, Bad, and Ugly

In today’s video, we discuss something subjective – are video game remasters good or bad? And...

by   /   Sep 9, 2016
Video Game Villains

Top 10 Invincible Video Game Villains Who Just Won’t Die, No Matter What

We all are accustomed with video game villains and the story usually concludes with the fall of...

by   /   Aug 18, 2016
Panasonic 3DO

Top-10 Retro Consoles You Never Knew Existed

Video gaming has come a long way! While we are well-acquainted with the likes of Xbox Scorpio and...

by   /   Aug 17, 2016
Load More