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Hearthstone and Destiny Earn $1B in Revenue, WoW Subscribers Dropped to 7.1m
Activision/Blizzard reported its first quarter financials today and judging by the estimated $1 billion in revenue has been earned by just Hearthstone and Destiny, they are looking good for the rest of the year.
Speaking of Destiny and Hearthstone, they now have a combined 50 million registered player, Activision stated in the report, and Destiny players are still logging on average three hours per day of game time.
While their World of Warcraft subscriber numbers declined to 7.1 million for the quarter, Blizzard doesn’t seem phased stating that the decline is to be expected after a major expansion has been released and played through by users.
On the upside, however, the MMO’s revenue remained stable thanks to price increases in select regions, namely in the middle east.
Blizzard’s entry into the MOBA arena Heroes of the Storm has seen 11 million beta sign‐ups since it entered closed beta in January while Hearthstone saw an increase in revenues despite no new content releases in the quarter.
The developer attributed continued revenues to sustained sales of the Goblins vs Gnomes expansion and the release of Hearthstone on mobile devices. “propelling the franchise to over 30 million registered players.”
Open beta testing for Diablo 3: Reaper of Souls went live in China during the quarter as well, having a strong showing with 3 million signing up for the beta.
The game has already sold 1 million units across two different package options, and Blizzard expects those profits to increase even further as the game approaches release.
For the quarter ended March 31, Activision Blizzard’s net revenues were $1.28 billion, compared to $1.11 billion last year.