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Bloodborne Trademark Abandoned Alongside Five Others
Okay so this is interesting, something went wrong with Sony, and the trademark for Bloodborne has now officially been abandoned.
From where I can see it, Sony has not lost interest in the game – that would be bat shit crazy – but have had some grave mismanagements.
The trademark application for Bloodborne, which was actually filed on April 24, 2015 was officially pronounced abandoned yesterday i.e. March 23, 2015 Alongside four other trademarks namely “No Heroes Allowed: No Puzzles Either,” “How Games Were Made To Sound,” “Kill Strain,” and Guns Up!”
According to the USPTO, “a dead or abandoned status for a trademark application means that specific application is no longer under prosecution within the USPTO, and would not be used as a bar against your filing.”
In a layman’s language, the USPTO requires the companies to actually show usage of the trademark to them, if someone does not do so or simply stops using a trademark and intends not to use it again, the United States Patent and Trademark Office deems it abandoned.
However, an abandoned trademark can be revived and I am sure that is what Sony is going to do with at least the one concerning Bloodborne.
Still it is odd to see the name of their most anticipated game among other abandoned trademarks that we might not have heard of before.
This has happened before, with The Last Guardian, and that too was because of some issues with the management. This doesn’t pose a problem to the way the game works at all; but it surely raises a question on what Sony’s attorneys are doing these days.
Lindsey Anne Mohle (RIHC, The State Bar of California) and Anthony Justman (Senior Director, Legal & Business Affairs at Sony) are the two attorneys who look after their trademarks – except for Bloodborne of course.