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Free-to-Play Call of Duty Online Enters Open Beta in China
Call of Duty Online has entered open beta in China and is now available to anyone in the country.
The free-to-play title was announced last July by Activision and Tencent. It’s specifically aimed at the Chinese audience and is based on the Modern Warfare titles, where the game will include maps and settings from the original Modern Warfare and Modern Warfare 2 games.
The microtransaction model of the game allows players to purchase or rent in-game items. The game itself is said to feature the Hero Ops single-player campaign, Co-Op Survival Mode, competitive multiplayer, and the newly created, China exclusive Cyborgs mode.
“We’ve worked closely with our partner at Tencent, and we’ve challenged one of our most trusted and talented development teams of Raven Software to create a true Call of Duty experience tailored for the Chinese market,” said Eric Hirshberg, CEO of Activision Publishing. “Throughout testing, the community feedback has been tremendous. We couldn’t be more excited and we look forward to winning the hearts and minds of a new community in China.”
This will be the first time since 2000 that the Chinese audience will be able to get a taste of an official Call of Duty title. Since the ban on video game consoles more than a decade back, the Chinese gamers have been left access to only Call of Duty clones and lookalikes.
Call of Duty Online will test the waters of one of the largest market for games and see if the audience there will bite the same way the west has for each installment in the franchise.
Activision has no plans to bring title to the west, which already is seeing a new Call of Duty installment every year.