DICE Admits that They Lost Player Trust After Battlefield 4, You Don’t Say?

By   /   Oct 9, 2014

When Battlefield 4 was being prepped for release it was being touted as a game changer in the series. It surely was a game changer, except that it didn’t change the series’ image for the better but in contrast, it changed how people look at DICE and maybe even the series.

I am not saying that, DICE Los Angeles; producer David Sirland says so. He agrees that the bumpy launch of the game had clearly taken the T out off ‘trust’ in their ability to pull off a good launch.

I can absolutely say that we lost [player] trust in the game’s launch and the early parts of the year. We still probably have a lot of players who won’t trust us to deliver a stable launch or a stable game. I don’t want to say anything because I want to do. I want them to look at what we’re doing and what we are going to do and that would be my answer. I think we have to do things to get them to trust us, not say things to get them to trust us. Show by doing.

I must say, that is a gentlemanly thing to do; but that was about Battlefield 4, what of the future games that would come out of DICE?

Sirland says that they have changed how they work at the studio which would facilitate better launches and better games. As an example, he reiterated Electronic Arts CEO Andrew Wilson’s plans of letting gamers play the games earlier. We did see that happening with the Battlefield Hardline betas.

Do you think Electronic Arts can pull of a smooth launch with the upcoming Battlefield title? More importantly, do you think DICE has the potential to do better than Battlefield 4 in the future, would you trust them with it?

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