Warner Bros. Trademark WB Play, Looks to be Another DRM System
A trademark filing with the US Patents and Trademarks Office suggests that Warner Bros. could be going for its own digital distribution system.
The trademark filing in question is that of WB Play which was filed earlier today and looks to be another DRM system that will compete with Steam, Origin, Uplay and others.
From its description we can gather that WB Play will feature audio and video broadcasting services, online retail stores and will be applicable for virtual goods.
“Downloadable virtual goods; downloadable electronic strategy and instructional guides for computer and video games; computer game software; video game software; audio and video recordings in the fields of computer and video games; downloadable multimedia files containing artwork, text, audio, video, games, and Internet Web links relating to computer and video.”
Currently Warner Bros. titles are present on both Steam and Origin but there’s the possibility of seeing the publisher take away their games and sell them exclusively on WB Play, much like what we had seen EA do with its Origin platform.
The Middle Earth: Shadow of Mordor seems to be the first game that will utilize WB Play, since its website already has the WB Play logo branding.
Since there’s no official word on this yet, take everything lightly. WB Play could very well ‘not’ be a pure DRM client and just an online store.
Middle Earth: Shadow of Mordor is coming on September 30 for the PS3, PS4, Xbox 360, Xbox One and PC.