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Report: Female Gamers in US Make Up 48 Percent of the Gaming Community
A report recently published by the U.S. game industry trade group Entertainment Software Association states that the amount of female gamers in the US has sharply increased in the past four years.
According to the group’s findings, female gamers now make up 48 percent of the gaming community in the US this year. In comparison, this figure was 40 percent back in 2010.
The report also reveals that amongst the female game playing population, those over the age of 18 are significantly larger in number than the male populace under 18.
The report from Entertainment Software Associated was based on a study of 2,200 US households and includes all gaming platforms, including mobile devices.
“[Many] women who previously only gamed with their families are now embracing gaming as an individual leisure activity as well,” Nielsen analyst Nicole Pike explained to The Wall Street Journal.
The women folks are said to be mostly engaged in playing endless runner games such as Temple Run and Trivia apps like QuizUp. Other genres include card games and simulations. Candy Crush Saga and Hay Day have earned millions already and have a very high amount of female gamers.
The latest findings do good to debunk a previous myth, or even a famous Internet belief, that the gaming industry is a male dominated one. Yes, the men still account for the majority int he US, but the numbers are not that far apart.