Microsoft CEO Satya Nadella Pledges Support to Xbox

By   /   Jul 11, 2014

Microsoft’s new boss Satya Nadella has pledged his support for the Xbox brand and with it has promised to work on expanding their borders to increase their fan base.

Nadella’s statement will come as a relief for the Xbox community following his suggestion to Microsoft investors and analysts in May that the Xbox division should be sold. To make speculations worse for everyone, Nokia Chief Stephen Elop was also reported to have his mind set to sell the division off if he ever took over the company.

Once Nadella took over office, the Xbox brand and all of its related branches (Xbox Live, Xbox Music, Xbox Video, etc) were unified under the control of recently appointed Phil Spencer. A decision that I’m sure everyone agrees with wholeheartedly.

“I also want to share some additional thoughts on Xbox and its importance to Microsoft,” Nadella wrote in an email to all Microsoft employees to mark the beginning of the company’s 2015 financial year.

“We are fortunate to have Xbox in our family to go after this opportunity with unique and bold innovation. Microsoft will continue to vigorously innovate and delight gamers with Xbox. Xbox is one of the most-revered consumer brands, with a growing online community and service, and a raving fan base. We also benefit from many technologies flowing from our gaming efforts into our productivity efforts – core graphics and NUI in Windows, speech recognition in Skype, camera technology in Kinect for Windows, Azure cloud enhancements for GPU simulation and many more.

“Bottom line, we will continue to innovate and grow our fan base with Xbox while also creating additive business value for Microsoft.”

Last month Microsoft revealed that it would be uncoupling the Kinect from Xbox One, making one console unit retail for $400 instead of $500.

Source Microsoft