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Oculus Prohibits Rift Sales in China Due to “Extreme” Reselling
There’s a reason it’s called a developer kit. Oculus has decided to suspend all sales of its Rift virtual reality headset in China because people there are reselling it to the masses.
The company only recently began shipping of the latest version of the development kit (DK2) to developers worldwide. Their new iteration comes with additional features and support for various VR elements. Unfortunately for China though, the kit is landing in the hands of consumers more than the developers.
The DK2 is not a final version of the Oculus Rift and hence is not intended for consumers. Its sole purpose right now is to have developers tinker around with the kit and create content.
“Yes, it is a bummer that we’ve had to suspend sales in China due to extreme reseller purchases,” an Oculus representative explained on Reddit.
“We need to make sure that we are doing what we can to make sure that resellers that are looking to flip our product for a profit are not taking stock away from legitimate developer purchases globally.
“Our product, in its current form, is a developer kit, meant for developers that develop VR content.”
Oculus did say that the suspension is temporary, or at least until they work out an alternative way to ensure the DK2 packs land in the hands of legitimate developers in China.
“If you are an enthusiast, we kindly ask that you wait for the consumer Rift. It will be worth the wait.”
Oculus Rift DK2 costs $350 and can be ordered from the Oculus VR website. Oculus expects new orders to ship in September 2014. There’s still no word on a release for the consumer version.