PlayStation Beats Xbox In Money Spent On TV Advertisements

By   /   Jun 30, 2014

Sony isn’t just beating Microsoft when it comes to the sales of PS4 but also when it comes to spending money on advertisements with a difference of around $24 million.

In a research conducted by iSpot, a total of $226.5 million has been spent by the video games industry on TV commercials in 2014 and most of this sum is from PlayStation and Xbox. Both consoles have had 8 TV ads so far in 2014.

PlayStation spent $59 million on ads with FOX network receiving the most money till the end of May 2014 while Xbox spent $34.7 million with Fox Sports 1 as the biggest earner.

According to iSpot, PlayStation’s most effective TV Spot was “Greatness” which featured some of the brand’s top games. The ad aired 1,058 times on national television and a total of $9 million was spent on its advertisement since its debut in March.

On the other hand, Xbox’s most digitally effective ad was “All-in-One” which showcased all the features of the Xbox One system. The commercial aired 1,300 times and a total of $12.1 million was spent on its advertisement since its January debut.

As a brand, PlayStation has generated 7.4 million actions like likes or shares on social media compared to Xbox’s 2.2 million.

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