Activision Seeking Entrance in Chinese Market With Call of Duty: Online

By   /   Jun 18, 2014

Activision is seeking entrance into Chinese Gaming Industry with Call of Duty: Online which is something Chinese Gamers have never experienced before!

Partnering with Chinese Publisher Tencent, Activision plans to open Call of Duty: Online closed beta by the end of this year. All of this is done in an effort to better understand the gamers of China.

Primarily developed by Raven Software, Call of Duty: Online has taken up a few things from Call of Duty 4: Modern Warfare, MW2, and Black Ops. However, Raven Software’s biggest concern is – like I mentioned above – understanding Chinese Gamers who aren’t fond of Aiming down Sight.

Speaking with Polygon, Founder of Raven Software Brian Raffel stated that in West, CoD players are used to jumping around, dolphin dives, and going prone while Aiming down Sight; something which Chinese Gamers are not used to do.

One of our biggest takeaways [from research] is that Call of Duty is hard. CoD players in the west, we’re used to looking down sights, we’re used to going prone and jumping and doing all these things at the same time. They do none of those things, and the things that they do, they do one at a time. So they aren’t multitasking.

One of the most popular FPS titles in China is Crossfire which does not include ADS so the developer is looking to train Chinese minds so as to provide them a better experience:

They don’t ADS [aim down sights] in Crossfire. So for us, it’s training them to understand that this will give them more accuracy. It’ll give them a better experience.

Being developed as a free-to-play title (with microtransactions and customization options to make profit), Call of Duty: Online will be exclusive to China.

For more details, head over to Polygon!

Do you think Call of Duty: Online will be able to dominate Chinese Market like it does in West? Share your thoughts!

Featured Videos

Hot Right Now

Next Batman Arkham

Next Batman Arkham Could be Batman Arkham Insurgency, Announcement in March?

Warner Bros. is about to make an important announcement on March 8, 2017. There's no official...

by   /   Feb 25, 2017
AMD Ryzen CPU

The AMD Ryzen CPU Hits The Right Marks, Just Needs Right Price

The AMD Ryzen CPU was demoed recently and what a demo it was. AMD showed that the upcoming AMD...

by   /   Dec 15, 2016
Death Stranding leak

New Death Stranding Leak Revealed The Name Of Norman Reedus’ Character

Hideo Kojima rocked the internet with the reveal of Death Stranding trailer at The Game Awards...

by   /   Dec 15, 2016
Video Game Remasters

Untold Stories of Video Game Remasters – the Good, Bad, and Ugly

In today’s video, we discuss something subjective – are video game remasters good or bad? And...

by   /   Sep 9, 2016
Video Game Villains

Top 10 Invincible Video Game Villains Who Just Won’t Die, No Matter What

We all are accustomed with video game villains and the story usually concludes with the fall of...

by   /   Aug 18, 2016
Load More