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Activision Seeking Entrance in Chinese Market With Call of Duty: Online
Activision is seeking entrance into Chinese Gaming Industry with Call of Duty: Online which is something Chinese Gamers have never experienced before!
Partnering with Chinese Publisher Tencent, Activision plans to open Call of Duty: Online closed beta by the end of this year. All of this is done in an effort to better understand the gamers of China.
Primarily developed by Raven Software, Call of Duty: Online has taken up a few things from Call of Duty 4: Modern Warfare, MW2, and Black Ops. However, Raven Software’s biggest concern is – like I mentioned above – understanding Chinese Gamers who aren’t fond of Aiming down Sight.
Speaking with Polygon, Founder of Raven Software Brian Raffel stated that in West, CoD players are used to jumping around, dolphin dives, and going prone while Aiming down Sight; something which Chinese Gamers are not used to do.
One of our biggest takeaways [from research] is that Call of Duty is hard. CoD players in the west, we’re used to looking down sights, we’re used to going prone and jumping and doing all these things at the same time. They do none of those things, and the things that they do, they do one at a time. So they aren’t multitasking.
One of the most popular FPS titles in China is Crossfire which does not include ADS so the developer is looking to train Chinese minds so as to provide them a better experience:
They don’t ADS [aim down sights] in Crossfire. So for us, it’s training them to understand that this will give them more accuracy. It’ll give them a better experience.
Being developed as a free-to-play title (with microtransactions and customization options to make profit), Call of Duty: Online will be exclusive to China.
For more details, head over to Polygon!
Do you think Call of Duty: Online will be able to dominate Chinese Market like it does in West? Share your thoughts!