Ubisoft Apologizes to Ninemsn For Watch Dogs PR Stunt Mishap

By   /   May 30, 2014

Ubisoft is highly creative when it comes to promoting their upcoming titles such as this Amazing Street Hack. One such promotion however intended in a disaster early this week and resulted in police being called to the scene.

Now Ubisoft has officially apologized to Ninemsn, the digital media company with which this prank happened.

According to Ubisoft, the delivery of their game Watch Dogs to Ninemsn didn’t go as they had intended and the company would try to avoid such mishaps in the future.

“We unreservedly apologise to Ninemsn’s staff for the mistake and for any problems caused as a result, we will take additional precautions in the future to ensure this kind of situation doesn’t happen again.” The company said in a statement.

Ubisoft had originally intended to send a copy of the game to a reporter at Ninemsn along with a cryptic message to check his voice mail. The game was locked in a black and unusual safe which when the employees tried to open started beeping.

This ultimately resulted in employees at the Ninemsn office calling the police who evacuated them from the area, opened the safe only to find out it contained a copy of Watch Dogs.

Hal Crawford, editor in chief of Ninemsn described this situation as an ill-conceived and overly creative PR stunt from Ubisoft.

Featured Videos

Hot Right Now

Video Game Remasters

Untold Stories of Video Game Remasters – the Good, Bad, and Ugly

In today’s video, we discuss something subjective – are video game remasters good or bad? And...

by   /   Sep 9, 2016
Video Game Villains

Top 10 Invincible Video Game Villains Who Just Won’t Die, No Matter What

We all are accustomed with video game villains and the story usually concludes with the fall of...

by   /   Aug 18, 2016
Panasonic 3DO

Top-10 Retro Consoles You Never Knew Existed

Video gaming has come a long way! While we are well-acquainted with the likes of Xbox Scorpio and...

by   /   Aug 17, 2016
Insanely Priced Retro-Games

Top-10 Insanely Priced Retro Games

It goes without saying that video gaming is a luxury and an expensive hobby. While most of the...

by   /   Aug 17, 2016
Video Games Past

Why Some Video Games Should Let Go of Their Past

We all have favorite video games franchises that we so dearly love the way they are and yet we also...

by   /   Aug 8, 2016
Load More