CD Projekt CEO ‘There is no Risk of Loss on The Witcher 3’
In an interview with Reuters, Polish video game developers CD Projekt Red has declared that they are not worried whether Witcher 3 manages to sell enough copies or not and in turn generate a sizable revenue for the company which would at least cover the development costs.
The reason behind this attitude from CD Projekt’s Chief Executive is simple. The game is in such high demand and one of the most awaited games in the world that every distributor wants to get their hands on it and have agreed to pay for selling the upcoming game.
“Regarding the business side, there is no risk of a loss on the Witcher 3 game,” Adam Kicinski told Reuters. “This is one of the most awaited games in the world, and every distributor wants to have it in its catalogue.”
The company, established in 1994 in a small attic in Warsaw, has grown to a market capitalization of $450 million although their shares did drop sharply back in March after the announcement that Witcher 3 had been postponed until early next year.
“The value of minimum guarantees from distributors in the case of Witcher 3 is many times higher than in the case of the previous editions,” Adam Kicinski said.
CD Projekt has sold more than 7 million copies of the previous two games in the franchise through their own personal digital distribution system, gog.com.
The distributors for Witcher 3: The Wild Hunt, CD Projekt’s largest project ever, includes Warner Bros. and Namco Bandai. The Witcher 3 has a marketing budget many times larger than the predecessors according to Kicinski.