GAME Closes Recent Xbox-Only Store, Calls It “Pop-Up”

By   /   Apr 16, 2014

Retailer GAME will close down its Xbox-exclusive shop in London this month, after less than a year of existence. Originally, the store located in the Boxpark area in Shoreditch opened doors in June of 2013.

As an Xbox-exclusive, GAME’s specialty store served as a way to hype the launch of the Xbox One. According to GAME director Dave Howard, it essentially did what it had to do, stating:

The short-term contract location for the dedicated Xbox store has given us real insight into what consumers expect from the next generation of retail.

Further on, the director stresses that the store’s success has allowed the retailer to enhance their remaining 320 locations around the UK. Admittedly, the “experiment” hook sounds a lot better than a failure.

Microsoft also chimed in to state that the Xbox-exclusive GAME location was meant as a “pop-up” store, which is a currently popular trend, applied in many retail sectors. They also stated that they’ll continue to look for novel ways to target gamers with Xbox products.

The pop-up concept sounds rather counter-productive, really. If anything, it takes a while for people to connect a place to a certain store where they can find a product.

If a location changes around all the time, it’s a lot harder to be aware that it exists at a certain spot at all. Then again, it could be countered with a higher frequency of impulse purchases and that is a powerful marketing tactic indeed.

So, was this Xbox-exclusive store a good or a bad idea? Let your voice be heard in the comments.

Source: MCV.

Featured Videos

Hot Right Now

Next Batman Arkham

Next Batman Arkham Could be Batman Arkham Insurgency, Announcement in March?

Warner Bros. is about to make an important announcement on March 8, 2017. There's no official...

by   /   Feb 25, 2017

The AMD Ryzen CPU Hits The Right Marks, Just Needs Right Price

The AMD Ryzen CPU was demoed recently and what a demo it was. AMD showed that the upcoming AMD...

by   /   Dec 15, 2016
Death Stranding leak

New Death Stranding Leak Revealed The Name Of Norman Reedus’ Character

Hideo Kojima rocked the internet with the reveal of Death Stranding trailer at The Game Awards...

by   /   Dec 15, 2016
Video Game Remasters

Untold Stories of Video Game Remasters – the Good, Bad, and Ugly

In today’s video, we discuss something subjective – are video game remasters good or bad? And...

by   /   Sep 9, 2016
Video Game Villains

Top 10 Invincible Video Game Villains Who Just Won’t Die, No Matter What

We all are accustomed with video game villains and the story usually concludes with the fall of...

by   /   Aug 18, 2016
Load More