Candy Crush Saga Company IPO Tanks At Stock Market Debut

By   /   Mar 27, 2014

Candy Crush Saga house, King, took its name public today, but the IPO was not welcomed as it opened at $22.50 and subsequently fell 15.56% the same day. This marks the worst day of trading in 2014 for a new company.

Stocks for King are now valued at $19, which is $3.5 less than where it started. That also makes it the worst trading debut this year.

Usually, a new IPO is set to rise a similar percentage on its first opening. It looks like opposite day for the casual game giant.

Recently, King has only been met with negative reception. It originally started the downward slope through an aggressive process to trademark “candy” as a word.

Doing so, it stretched beyond credibility by also going after the likes of The Banner Saga for employing “saga” as a word shared with King’s franchises. Candy Crush Saga is about touching candy, the other is a fight for survival in Viking mythology; the similarities are scarce.

King later had to crawl back from the trademark process altogether.

During that period, the company was also accused of cloning games. Candy Crush Saga itself may have originated from a game called CandySwipe, released in 2010.

Another casual game company, Zynga, would be a bad precedent as to how the rest of this IPO will go. When that company went public, it essentially sank like a brick. Its stock value is now 80 percent lower than it was when it started.

Facebook isn’t doing too well on the stock market right now either. Its acquisition of Oculus VR led its shares to drop 7% in value.

Featured Videos

Hot Right Now

Next Batman Arkham

Next Batman Arkham Could be Batman Arkham Insurgency, Announcement in March?

Warner Bros. is about to make an important announcement on March 8, 2017. There's no official...

by   /   Feb 25, 2017
AMD Ryzen CPU

The AMD Ryzen CPU Hits The Right Marks, Just Needs Right Price

The AMD Ryzen CPU was demoed recently and what a demo it was. AMD showed that the upcoming AMD...

by   /   Dec 15, 2016
Death Stranding leak

New Death Stranding Leak Revealed The Name Of Norman Reedus’ Character

Hideo Kojima rocked the internet with the reveal of Death Stranding trailer at The Game Awards...

by   /   Dec 15, 2016
Video Game Remasters

Untold Stories of Video Game Remasters – the Good, Bad, and Ugly

In today’s video, we discuss something subjective – are video game remasters good or bad? And...

by   /   Sep 9, 2016
Video Game Villains

Top 10 Invincible Video Game Villains Who Just Won’t Die, No Matter What

We all are accustomed with video game villains and the story usually concludes with the fall of...

by   /   Aug 18, 2016
Load More