PS4 Doesn’t Need Incentives Like Game Bundles – Sony

By   /   3 years ago

Sony has managed to stay ahead of Microsoft in the next-gen race, all thanks to them being consistent on their policies and just simply being well informed on what the community wants. Microsoft had to essentially go back on quite a few of their initial announcements, making the consumer base a bit weary of their new console’s offerings.

However Microsoft shot back, announcing a free copy of the new FIFA 14 with every Xbox One pre-order in Europe. This move helped gain them a solid foothold in the region and secured solid pre-order numbers. Microsoft’s black box already has gotten double the amount of pre-orders in the region than those of the Xbox 360.

In an interview with MCV last week, SCEE President Jim Ryan was asked whether Sony would follow in Microsoft’s steps and perhaps announce their own bundle. Ryan was quick to rule out any such thing from Sony. He pointed out that Sony has already shifted more PlayStation 4 consoles through pre-orders by September of this year than they did with the PlayStation 3 during its opening quarter. With such a positive response Sony believes that more incentives are not necessary.

“Platform holders and publishers run pre-order campaigns, and if you need to increase momentum then they dial it up a little bit with some promotional stuff, it’s a rational thing to do. But do we need to do that? No,” Ryan said.

Compared to the disastrous launch of the PlayStation 3, Sony is doing marvelously well this time around and Ryan noted that they have learned “a lot of lessons from last time around”.

“We have learnt a lot of lessons from last time around. There were a number of things we did on PS3 that we would not knowingly repeat. We sat and reflected and soul searched a lot. And we decided early on that we wanted to be single-minded in our pursuit of the gamer with PS4. […] From the start, people have had a clear idea of what PS4 stands for and they can either take it or leave it, and it seems like lots of people want to take it. There’s no ambiguity. There’s no confusion. And it has helped us gain momentum ahead of launch.”

PlayStation 4 launches on November 15, 2013 in North America & November 29, 2013 across Europe, New Zealand & Australia.

Join the Conversation

Hot Right Now

For Honor Single Player Gameplay

Could For Honor be the Next Big IP For Ubisoft?

Announced back at E3 2015, For Honor claims to have finally cracked the art of swordfighting in...

by   /   2 days ago
Titanfall 2 Titans Ion Scorch Ronin

Prepare Yourself for Titanfall 2 Titans Ronin, Scorch and Ion; All Det…

We are waiting eagerly to get inside the Titanfall 2 Titans ever since Respawn Entertainment has...

by   /   2 days ago
Video Games Drugs

If Drugs Were Sold Like Video Games, It Would Blow Your Mind

Alright folks we are back with another one of our painfully hilarious takes on the video game...

by   /   3 days ago
GTA 6 wishlist

What We Want in GTA 6: Locations, Vehicles, Side Jobs, Features and St…

We have been reporting on GTA 6 rumors since a while now. For instance, there is one suggesting...

by   /   3 days ago
LawBreakers Overwatch Comparison

How Overwatch is Different from LawBreakers; CliffyB Says His is Far B…

Overwatch and LawBreakers do have a lot in common insofar as features like characters, guns, FPS,...

by   /   3 days ago
Load More