PS4 Doesn’t Need Incentives Like Game Bundles – Sony
Sony has managed to stay ahead of Microsoft in the next-gen race, all thanks to them being consistent on their policies and just simply being well informed on what the community wants. Microsoft had to essentially go back on quite a few of their initial announcements, making the consumer base a bit weary of their new console’s offerings.
However Microsoft shot back, announcing a free copy of the new FIFA 14 with every Xbox One pre-order in Europe. This move helped gain them a solid foothold in the region and secured solid pre-order numbers. Microsoft’s black box already has gotten double the amount of pre-orders in the region than those of the Xbox 360.
In an interview with MCV last week, SCEE President Jim Ryan was asked whether Sony would follow in Microsoft’s steps and perhaps announce their own bundle. Ryan was quick to rule out any such thing from Sony. He pointed out that Sony has already shifted more PlayStation 4 consoles through pre-orders by September of this year than they did with the PlayStation 3 during its opening quarter. With such a positive response Sony believes that more incentives are not necessary.
“Platform holders and publishers run pre-order campaigns, and if you need to increase momentum then they dial it up a little bit with some promotional stuff, it’s a rational thing to do. But do we need to do that? No,” Ryan said.
Compared to the disastrous launch of the PlayStation 3, Sony is doing marvelously well this time around and Ryan noted that they have learned “a lot of lessons from last time around”.
“We have learnt a lot of lessons from last time around. There were a number of things we did on PS3 that we would not knowingly repeat. We sat and reflected and soul searched a lot. And we decided early on that we wanted to be single-minded in our pursuit of the gamer with PS4. […] From the start, people have had a clear idea of what PS4 stands for and they can either take it or leave it, and it seems like lots of people want to take it. There’s no ambiguity. There’s no confusion. And it has helped us gain momentum ahead of launch.”
PlayStation 4 launches on November 15, 2013 in North America & November 29, 2013 across Europe, New Zealand & Australia.