Apparently the last week of experimentation with microtransactions in the test realm of World of Warcraft was enough. Blizzard has now rolled in three helms to the game’s live servers which players can purchase for $15 apiece.
These are purely of cosmetic value and hold no stats. Purchasing one will simply replace the appearance of your current helm.
The helms in question are the Crown of Eternal Winter, Jewel of the Firelord, and Hood of Hungering Darkness.
Crown of Eternal Winter
Recovered from the frozen battlefields of Northrend, the Crown of Eternal Winter enshrouds your character in an icy visage of death. Now you can adopt the look of an elite member of the Scourge, but without the inconvenience of undying bondage in the service of the Lich King.
Jewel of the Firelord
Salvaged from the remains of the fallen minions of Ragnaros the Firelord, this helm sets you apart as a glowing beacon on an otherwise crowded battlefield. Where’s the rally point? How about by that guy with the RAW ELEMENTAL FIRE emanating from his forehead?
Hood of Hungering Darkness
Forged from Fel Iron and shrouded in flames, the Hood of Hungering Darkness is a remnant of a rare dark magic only practiced by the warlocks of the Shadow Council. The lingering curse that keeps this headpiece burning is thought to be harmless, but feign demonic possession once you adorn it and see who dares to believe otherwise.
This marks the first time Blizzard has sold items through the in-game store for real money and clearly a step towards a fully functional microtransaction model. Perhaps by next year we could see a free-to-play model for World of Warcraft.
You can visit the Blizzard store if you’re interesting in updating your looks in the game.