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Square Enix: New President Yosuke Matsuda Plans to Review Entire Company
As the new president of Square Enix, Yosuke Matsuda plans to review the company from top to bottom and make way for a better future.
In a given statement (translated by Siliconera), the new boss said:
After having succeeded the important role as the president, I plan on reviewing all Square Enix duties, business and assets on a zero-based budgeting standpoint. Due to the radical change of environment, I’d like to fundamentally review what works and what doesn’t work for our company, then cast all of our resources towards extending what makes us successful and thoroughly squeezing out what doesn’t.
As far as a concrete plan on what to expect from us, I will further explain it on another briefing session in the near future, so I kindly ask for your patience. Thank you for your support.
The firm revealed last month that they have suffered a net income loss of more than 13 billion yen. This weighs heavily on the company despite releasing three major titles since last year – Sleeping Dogs, Hitman: Absolution and Tomb Raider. All three games failed to meet expected sales. That said, the topic of “What kind of sales exactly define success?” is still open.
In total, Square Enix expected 14.9 million retail game sales from North America and Europe combined for all three games in its six-monthly forecast last September. However, the resulting figures were only 8.75 million.
Matsuda will begin his reign from June onwards. The now ex-president Yoichi Wada has said that even though he has stepped down, he will still be part of the company.