“Retail Partnerships” the Cause for Xbox Games on Demand Day One Delay

By   /   3 years ago

Microsoft explains why Xbox 360 digital titles are not available for purchase via Xbox Live on release day.

Speaking at MIT Business in Games conference yesterday, Xbox Games on Demand senior business manager Erik Yeager said that the reason for a late availability is their “retail partnerships.”

“We have a lot of strong partnerships with retailers,” he said. “We really need them to do a lot for us. They’re the ones out there selling the consoles, selling the peripherals and, in this time, we’re trying to figure out how to fit that in to the whole digital landscape shift. We’re just taking a bit of a measured pace with it.”

Currently, digital version of Xbox 360 titles take weeks to appear on Xbox Games on Demand. In some cases titles even take months. This is expected to change on Microsoft’s next-gen Xbox which looks to focus strongly on digital content.

“We really strongly believe it’s important to have these retail partnerships and the ability to sell our console is the most critical thing for us,” Yeager continued. “If you don’t sell the console, you can’t sell anything else.”

Microsoft is expected to announce their new Xbox next month.

Source: Joystiq

Featured Videos

Join the Conversation

Hot Right Now

Video Game Villains

Top 10 Invincible Video Game Villains Who Just Won’t Die, No Matter …

We all are accustomed with video game villains and the story usually concludes with the fall of...

by   /   2 weeks ago
Panasonic 3DO

Top-10 Retro Consoles You Never Knew Existed

Video gaming has come a long way! While we are well-acquainted with the likes of Xbox Scorpio and...

by   /   2 weeks ago
Insanely Priced Retro-Games

Top-10 Insanely Priced Retro Games

It goes without saying that video gaming is a luxury and an expensive hobby. While most of the...

by   /   2 weeks ago
Video Games Past

Why Some Video Games Should Let Go of Their Past

We all have favorite video games franchises that we so dearly love the way they are and yet we also...

by   /   3 weeks ago
Suicide Squad Reviews

The Best Worst Suicide Squad Reviews to Make You Forget Batman vs Supe…

Suicide Squad reviews are beginning to pour in and things are… looking not so good! Similar to...

by   /   4 weeks ago
Load More