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“Retail Partnerships” the Cause for Xbox Games on Demand Day One Delay
Microsoft explains why Xbox 360 digital titles are not available for purchase via Xbox Live on release day.
Speaking at MIT Business in Games conference yesterday, Xbox Games on Demand senior business manager Erik Yeager said that the reason for a late availability is their “retail partnerships.”
“We have a lot of strong partnerships with retailers,” he said. “We really need them to do a lot for us. They’re the ones out there selling the consoles, selling the peripherals and, in this time, we’re trying to figure out how to fit that in to the whole digital landscape shift. We’re just taking a bit of a measured pace with it.”
Currently, digital version of Xbox 360 titles take weeks to appear on Xbox Games on Demand. In some cases titles even take months. This is expected to change on Microsoft’s next-gen Xbox which looks to focus strongly on digital content.
“We really strongly believe it’s important to have these retail partnerships and the ability to sell our console is the most critical thing for us,” Yeager continued. “If you don’t sell the console, you can’t sell anything else.”
Microsoft is expected to announce their new Xbox next month.