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NPD Group Report Released On Q4 2012 Video Game Sales
An online survey was fielded from January 4, 2013 to January 23, 2013 to members of the NPD group. The survey was completed by 6,322 people ages 9 and up. The survey asked gamers questions about their spending in Q4 of 2012 on video games and how they’d spent it.
The survey results indicate that 88 percent of core gamers polled buy games new. Only 70 percent said they bought games digitally, with 78 percent reporting they’d spent money on used games. The differences in the two options aren’t huge but there are significant differences in how much core gamers actually spent in each area.
Respondents spent, on average, about $129 on new games in Q4. On the other hand, gamers spent only half as much on digital and used games. It’s not hard to see why this might be, since used and digitally distributed games tend to be cheaper, it’s still noteworthy that so much more was spent on new games. Since the games industry has reportedly been losing money to the used game sales market.
A point of concern, however, is a rise in the number of core gamers spending less money overall. About 10 percent of respondents said they had spent less on videogames in Q4 than in previous years.
Source: NPD Group