Nancy Tellem, the studio head of the new Xbox Entertainment Studios, announced the 125-person studio at yesterday’s Dive Into Media conference. Xbox Entertainment Studios is dedicated to “true interactive content” for the Xbox brand.
The new studio will work to create original interactive content that goes beyond video games to engage with film, TV, and sports. Tellem’s background comes from CBS and as such she will also oversee live event programming on Xbox Live, innovating new interactive and linear programming on Xbox Live.
Xbox Entertainment Studios will also be responsible for “a range of scripted interactive content,” some of which may see daylight this year. A partnership with “content creators, networks, aggregators and advertisers to pioneer the future of TV” will bring more than 40 new “voice-controlled, customized TV and entertainment apps” to the Xbox.
Johnny is a freelance writer whose work features on PopMatters, Critical Distance, Nightmare Mode, Writer's Weekly, GlobalPost and much, much more. Um, If his mom is reading this, he says he applied at that "one place" but they're currently not hiring. Now he's telling me to tell her that he'll, uh, be back with the car by six...