Although NPD still lacks data from digital game sales, it is still a very credible source of...
Free to Play is the Primary Goal of Crytek
In a recent interview with the good people at VentureBeat, Crytek CEO Cevat Yerli had some interesting things to say about the future of the company.
According to Yerli, his company is looking to transition completely to the free-to-play business model within the next five years. Yerli said that about six years ago they had decided that they wanted to experiment with combining the quality found in AAA games with the FTP business model.
Out of this match were born GFace and Warface. In his opinion, Free-to-Play is the way of the future:
We kept pushing the quality bar higher on our console business, which is the main dominating business for the Western world, but we are observing, plainly — and we see this already with Warface — that the free-to-play market is on the rise. I think over the next two to three years, free-to-play is going to rival retail with quality games like Warface.
Warface is the company’s first major free-to-play game and is in beta at the moment with a late 2013 release date (probably). It’s undoubtedly an experiment to test the waters, and a damn expensive one to boot. Gface is Crytek’s social platform which they use to connect people together in games like Warface or other third-party titles.
So we have quite a few console titles in our pipeline that are [traditional retail games] while we investigate free-to-play on consoles. But our primary goal is to make triple-A free-to-play games for the world market and transition entirely to that.
What do you think? Is this the right move for Crytek? As gamers we love free stuff but I don’t want to see a great developer like Crytek shut down due to a financial blunder. Let us know in the comments below!