Halo-Point Bullets use Halo Logo Without Microsoft Permission

Microsoft is furious, and understandably so. After Discovery Channel’s “Dual Survival” show aired earlier in the week, when keen eyed Christopher Phillips pointed out that the Halo brand appeared to be selling bullets which appeared in the episode, as the box had the words “Halo-Point,” with Halo written in the same font of the official Halo brand.

Christopher Phillips was livid:

I am writing this whilst experiencing intense anger and frustration that this appears to be an official Halo product, and that one of my favorite video game franchises appears to be promoting ammunition sales!” he said to me in an e-mail. Later, he added, “I hope from the bottom of my heart this is not an officially sanctioned product.

The bullets, however, are not an official game tie in, and Microsoft is doing all it can to stop the Halo-Point makers, Liberty Ammunition, from selling them.

Source: Kotaku

By John Kilhefner

Johnny is a freelance writer whose work features on PopMatters, Critical Distance, Nightmare Mode, Writer's Weekly, GlobalPost and much, much more. Um, If his mom is reading this, he says he applied at that "one place" but they're currently not hiring. Now he's telling me to tell her that he'll, uh, be back with the car by six...

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