EA’s Vice President: DICE isn’t a Battlefield Factory

By   /   3 years ago


While Battlefield certainly seems to be the focus of DICE, with Battlefield 4 being no later than a March 2014 release, EA Games vice-president Patrick Soderlund has some insight to share on the matter. When asked whether it was hard to justify risks like Mirror’s Edge when they already have an established franchsie that sells so well, Soderlund responded:

Well it depends, right? Maybe it is and maybe it isn’t. It’s also important for us – the DICE guys are roughly 300 people in the Stockholm studio; not all of them are working on Battlefield things, and that’s intentional, because we don’t want to become a Battlefield factory.

“The minute we start saying ‘you’re going to make a Battlefield game for the rest of your life’, they’re going to go some place else,” he explained. “So for them to make great Battlefield games there need to be other things for them to do as well. That’s why we have people who move around quite a bit. And then obviously we have a boatload of people that just want to make Battlefield because they love it.

“Same thing with the team in San Francisco that are making Dead Space,” Soderlund continued. “It’s a stunning team and they’re passionate about what they do, and they love making Dead Space. Then the answer’s ‘well, then make Dead Space’. Then we have to figure out how to sell it and make it successful.

Will is our resident review-master, and it's him who writes most of the reviews you'll have read on our site. With his ancient knowledge of the secret review-fu arts, be sure that all the reviews you see on SegmentNext are thoroughly checked out.




Hot Right Now

The Last Guardian

How Xbox One and PS4 Exclusives Stack Up Against Each Other in 2016

Every year is a fresh start for the two giant console platforms who are constantly looking to...

by   /   1 day ago
Video games

Are Most Videogames Disappointing Due to Marketing Hype and Expectatio…

Just as the videogames industry got furnished with newer technology, three things that have...

by   /   1 day ago
Black Ops 3 Multiplayer

Videogames Could Be Predicting Future Warfare More Accurately Than Man…

Metal Gear Solid, Deus Ex, Titanfall, Crysis, Call of Duty: Black Ops III. All of these games have...

by   /   1 day ago
Final Fantasy

Top Five Most Milked Video Game Franchises of All Time

Innovation, creativity and fresh ideas are found in abundance in the gaming industry. Developers...

by   /   1 day ago
XCOM 2 Review

XCOM 2 Review – Classic in its Own Right, Simply Exemplary

You spread your team of 5 wide across the initially visible map, the long-ranged Sharpshooter...

by   /   4 days ago
Xbox One PS4

10 Confessions of PS4 Owners After Purchasing an Xbox One

Ever since its release back in 2013, Sony's PS4 has been ahead of Xbox One by a large margin....

by   /   5 days ago
Cosplay Johanna from Heroes of the Storm

Top Cosplays of the Week: Geralt and Yennefer, Johanna from HotS, Mast…

Top Cosplays is our new series in which we will be covering some of the best and latest cosplays...

by   /   5 days ago
Darth Vader-

Best Gaming Moments Ep 1: Black Ops Massacre, One Handed Player, Deadp…

The week has come to an end, it was a hectic week as we covered lots of great news stories. We...

by   /   5 days ago