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EA’s Vice President: DICE isn’t a Battlefield Factory
While Battlefield certainly seems to be the focus of DICE, with Battlefield 4 being no later than a March 2014 release, EA Games vice-president Patrick Soderlund has some insight to share on the matter. When asked whether it was hard to justify risks like Mirror’s Edge when they already have an established franchsie that sells so well, Soderlund responded:
Well it depends, right? Maybe it is and maybe it isn’t. It’s also important for us – the DICE guys are roughly 300 people in the Stockholm studio; not all of them are working on Battlefield things, and that’s intentional, because we don’t want to become a Battlefield factory.
“The minute we start saying ‘you’re going to make a Battlefield game for the rest of your life’, they’re going to go some place else,” he explained. “So for them to make great Battlefield games there need to be other things for them to do as well. That’s why we have people who move around quite a bit. And then obviously we have a boatload of people that just want to make Battlefield because they love it.
“Same thing with the team in San Francisco that are making Dead Space,” Soderlund continued. “It’s a stunning team and they’re passionate about what they do, and they love making Dead Space. Then the answer’s ‘well, then make Dead Space’. Then we have to figure out how to sell it and make it successful.